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- Arcbound Update #6
A LETTER FROM THE FOUNDERS
How do you build trust with clients when you don't share the same life experiences?
We continue to ask this question as we aim to serve a diverse and ever-growing client population.
And it came up again a few weeks ago, when Bryan had lunch with Scott Schiavone, a wealth management advisor at Northwestern Mutual.
Back in 2003, Scott had to take a bunch of continuing education classes. But he failed one of them: “Understanding the Older Client.”
Why?
Though he was in his mid-thirties, he thought he had a strong understanding of what older clients wanted and needed, so he didn't think he needed to study the material.
Almost 20 years later, we asked him how he builds trust with clients who readily hand over millions of dollars—essentially, their financial future. He shared that story, and two elements key to advancing any sales process, client journey, or relationship at large:
1) Ask about what's important to them. If you haven't asked about their priorities—both personal and professional—how can you understand where they are, where they want to go, and how you can help them get there? That includes why they live where they do, who's a part of their family, what they want to achieve professionally, and how they like to vacation.
2) Show them that you understand. Can you articulate to them what they are trying to achieve, with your services being a solution to their existing problems? If the answer is "yes," you're that much closer to securing the results you both want to see.
The bottom line: when you can engage effectively, understanding someone's experience and how you can help them, everyone wins.
The One Away Show Ep 149
Michael Bervell: One Book Away From Unlocking Unicorns
Michael Bervell is a Ghanaian-American angel investor, entrepreneur, and author. His debut book “Unlocking Unicorns” was an Amazon best-selling new release that investigates the founders, philosophies, and strategies for building a unicorn company in Africa, Asia, and the Middle East. In 2007, Bervell co-founded “Hugs for” an international, student-run non-profit organization focused on using grassroots strategies to develop countries around the world. To date, "Hugs for" has fundraised over $500,000 of material and monetary donations and impacted over 300,000 youths worldwide. Because of his work, Bervell was awarded the National Caring Award in 2015.
Bervell is the youngest President of the Harvard Club of Seattle and a former board member of the Harvard Alumni Association (which he joined when he was 19). He also helped start Sigma Squared in the US (formerly the Kairos Society). He has experience working as a Venture Fellow at Harlem Capital, a Portfolio manager at Microsoft’s Venture Fund, a Program Manager at Microsoft, and a Software Engineer at Twitter, and has helped to found and lead a variety of organizations, including the Enchiridion Corporation, a marketing consulting company, and Billion Dollar Startup Ideas, a media, and innovation company.
🎉 Arcbound Team Spotlight 🎉
Arcbound has very exciting news to share this week. Anton Langer will join the Arcbound Head of Web Development team to rapidly expand Arcbound's Website Development capabilities and Arcbound's greater Personal Branding Ecosystem. Anton brings 7 years of full-stack website development experience to the table and has collaborated with Arcbound for the past few months to build the foundation for our new offerings.We look forward to what's ahead!
ARCING TOWARD
Mike Porath: Founder of The Mighty
Mike believes in the power of stories, the strength of communities and the beauty of the human spirit.
He learned the craft of storytelling as an award-winning journalist and executive at ABC News, NBC News, The New York Times and AOL. Traveling through nearly 50 countries brought him so much joy. But then he found myself on a more meaningful adventure when his young daughter was diagnosed with a rare disease, Dup15q syndrome. Connecting with others was what helped him and his wife the most. They learned what community was all about.
Then, Mike created The Mighty to help people find each other and share their experiences around their own health challenges. He began with three stories a day. Five years later, The Mighty has over 3 million members and their stories have been viewed billions of times. Through research studies with Harvard University and others, The Mighty has shown that they’re having a real impact. They're improving people’s health outcomes while gaining so much insight on how people experience more than 1,000 different health conditions.Mike has also been an instrumental member on Arcbound's advisory board.
ARCBOUND HAPPENINGS
The Long Haul
The Long Haul is set for release in just three months. The book tells the story of how the global Covid-19 pandemic is leaving millions with long-term disabling conditions. An innovative band of patients is fighting for recognition and research, in order to ultimately help transform care for many overlooked diseases. It tells an essential story at the heart of a pandemic that changed the world forever.
Essential Skills and Tools for Scaling Your Business
Join Mark Green, Business and Leadership Growth Coach, to tap into more than 20 years of success helping start-ups as well as small- and mid-market firms beat the odds and scale to significance. Be prepared to challenge yourself, take your leadership to the next level, and accelerate growth and success in Mark's recent collaboration with Simon Sinek.
Natural Orders By Matt Treacey
With unmatched audience size, engagement, and ROI, many feel they “should be doing more” when it comes to email marketing automation.
Natural Orders is the most comprehensive overview available for small online business owners looking to understand and implement the full potential of email.
This book uniquely answers the essential problems of email strategy with an “ecosystem approach”. You’ll learn how to develop a healthy, engaged and profitable database that mimics the spectacularly successful growth systems that surround us everyday in the natural world.
We're Hiring!
The Arcbound team is growing, and we're looking for hard working, reliable, and growth-oriented professionals to help build one of the fastest growing personal branding firms.
If you or anyone you know might be interested in any of the following roles, please apply via the instructions on the site.
Thanks for letting us play a role in launching your arc.